MC Global Marketing Students Win MOVCA 2021 PSA Contest
Dec 14, 2021
Photo provided: Students in Marietta College Global Marketing class, with PSA contest winners holding prize checks awarded by MOVCA.
Mid-Ohio Valley Climate Action awarded prizes to two teams from the Global Marketing class at Marietta College, the winners in the “Climate Change: Change the Future” Public Service Announcement Contest.
The PSA created by MC students Justin Reynolds, Anna Callow, Alexis Scadden, and Garrett French took the top prize of $300. The team of Austin Meese, Keita Saito, Elijah Balek, Cleveland Wilder, Carsy Wilder, Sydney Huffman, and Chelsea Luciano won the runner-up $150 prize. R. Nicole Byrd, Visiting Assistant Professor of Marketing at Marietta College, used the contest as part of the class curriculum.
The contest, “Climate Change: Change the Future,” challenged area high school and college students to create a broadcast quality 25-second public service announcement that would teach the community about climate change — and inspire action for a better future. The target audience for the short videos was high school to college-age young people.
Entries in the contest were given their first public showing December 2, 2021, at MOVCA’s meeting on Zoom, followed by an interactive discussion about young people’s differing views of the climate crisis and how the contest participants used the PSA to reach their peers. Contest judges also discussed their criteria for evaluating the entries.
The winning PSAs will appear on MOVCA’s website and will be aired on local media and may be submitted for airing to other broadcast and cable networks at the discretion of MOVCA.
“Watch for these PSAs, coming soon to your local media!” said Jean Ambrose, who moderated the December 2nd discussion. “We were very pleased with all the entries, and we learned a great deal about what younger folks think we can do to take climate action for a better future.”